The story

Timeless style


Tailored elegance, innovation, creative flair and craftsmanship are the strengths that define Gallo, a pioneering brand that has revolutionised the world of socks. Like every revolutionary brand, Gallo began with an idea and an intuition so strong that it was able to reshape classic tradition and subvert the very concept of style. Gallo challenges the conventional and the ordinary, pioneering new and surprising ways of understanding and wearing socks.

The history of Gallo

This is an all-Italian success story of a company that started in Milan back in 1927 before moving to the town of Desenzano del Garda in the late '30s, where the historic Gallo factory still stands today. In the beginning, the company made blue and grey socks. Strong, classic, high-quality socks; exactly what was needed at the time. Then, in the '60s, sparks began to fly: adopting a unique and innovative approach, Ambrogio Colombo invented perforated socks and the smallest socks ever made for newborn babies.


The company continues to grow today. Here, the value of traditional craftsmanship and an appetite for advanced manufacturing technology go hand-in-hand. Knowledge passed down, raw materials and craftsmanship are fundamental, as are the Bentley looms used, to this day, to create exceptional products and collections that stand apart.

Space for innovation


Since in 1998, traditional ways have been upended, leaving room for change. Thanks to the resourcefulness and intuition of Giuseppe Colombo, the CEO and creative director of the brand, buying socks is no longer a necessity per se, but an impulse. From being a simple accessory worn almost exclusively by men, socks have become a pure embodiment of style and an original way of expressing our personality (a detail that makes all the difference).


Unmistakable style


Shades of grey have been sidelined. Now, socks are brimming with vibrant colours. An explosion of multicoloured stripes of different sizes, colour contrasts and bold shapes appear on socks, knitwear, jackets and accessories for men, women and kids. Stripe after stripe and collection after collection, the brand's creative pursuits continue to redefine the visual style of socks, which are becoming more and more exciting, distinctive and eclectic.

Quality, every time


For us at Gallo, quality means following clear, concrete and unique steps. We pay the utmost attention to each stage of production and carry out nine meticulous conformity checks to meet the high standards we strive for. The finest details are checked, every time: from the weave and colour of the yarn to the consistency of the stitching and finishing of the embroidery. The ongoing commitment, determination and capacity to pass our craftsmanship down from generation to generation is the purest and most distinctive aspect of the brand.


Leaving our mark


Like every work of art, Gallo socks have their own special mark. Using distinctive white thread, the hand-linked stitch is an unnoticeable detail that makes the sock as comfortable as possible by linking the toe to the foot of the sock, replacing more conventional stitching. This stitching is a timeless art that, to this day, is done by hand in house: sock after sock, the specialist staff do this, bringing the two rows of knit fabric together.


The yarns


We only select and use twisted and doubled premium-quality yarns: extra-fine merino wool, pure lisle thread, linen, cashmere and pure silk, all of which are extremely thin and comfortable. We purchase raw thread from the best producers worldwide, before dyeing it with signature Gallo colours from our exclusive array of shades. We use electronic tools to constantly monitor the intensity, consistency and radiance of the products and allow a maximum deviation of 0.8% (exactly half of the percentage universally recognised as "high standard") from the colours in the Gallo range.